Crayola asked us to do something unprecedented: bring eight retired colors back for the first time in its 122-year history, and do it in a way only Crayola could. So we built “The Most Colorful Reunion Ever” from the ground up, transforming Union Square into a fully immersive world of color. Every detail was designed to feel iconic, playful, and global, and the media absolutely ate it up, turning the activation into a cultural moment that traveled far beyond the footprint.